One-step marketing is the most common marketing strategy used by webmasters online.
You send an advertisement by email, or a flyer, and expect people to immediately purchase your product or service. This strategy totally disregards the 'psychological buying sequence of consumers' - and is regarded as the least effective way to market online.
To increase conversion rates, you must develop a sales process which involves multiple contacts with your prospects. An example for this type of multiple step marketing would be:
Step One: A way to capture qualified leads
Step Two: A way to follow up with these leads
Step Three: A way to introduce other related products to your clients and potential clients.
A good place where you can setup your marketing process would be www.imediatools.com.
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