ARTICLE:
Are Holidays A Bad Time To Advertise?.- Abe Cherian
With
the coming of the holidays, many small
business entrepreneurs are getting
caught up in the spirit of the season.
Instead of coming up with creative
angles to promote their business, they
have dropped their guard a bit and think
that they can coast through the end of
the year.
The
truth is, now is the time to double your
efforts and really get noticed.
Think
about it...
What
better time to advertise when nobody is
advertising?
Take
a tip from 'Brick and Mortar'
establishments. They will be pounding us
with their ads now more than ever,
trying to get their share of the holiday
shopping dollars. And they will continue
this until well in January realizing
that some people have more expendable
income after the holidays than before.
How
about all those people getting their
first time computers? Don't forget that
the Internet doesn't take a holiday.
There are thousands of people going
online everyday. If you take a break
from advertising now, you may be missing
those prospects that you might otherwise
get.
Some
people will receive money as a holiday
gift, and now is the time to get their
attention.
Your
plan at this point should be to
aggressively advertise your business.
Many people will be short of funds, or
overextended due to the holiday gifting,
and won't be standing in line during the
next few weeks to take advantage of your
opportunity. But, we all know it takes
between 5 and 7 exposures to get
someone's attention. While the ads may
not pay big dividends in December, you
will be reinforcing your branding with
your potential clients.
If
you are in business on the web, or
planning to do so, now just might be the
time to take advantage of the other
online business promoter's lack of
advertising.
The
"Holiday Season" is not the
time to slow down or discontinue your
marketing efforts.
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