How To Sell More And Profit From Free Drive-Thru Traffic!

ARTICLE: How To Sell More And Profit From Free Drive-Thru Traffic! - Abe Cherian You have seen it.... It's everywhere. Traffic exchanges, toolbar traffic programs, incentive traffic programs...etc. Driving traffic 'through' your website and not really ' to your website content'. It's very inexpensive advertising and most of these advertising programs are free. Marketers and site owners are seduced by the large flood of visitors to their website, thinking that more traffic means more sales. Much to their dismay, they find out that all these traffic programs did was increase their bandwidth and produced no leads and no sales. Now, how do you convert these non-qualified visitors into qualified prospects and then to paying customers? How do you find a 'diamond in the rough'? You gotta sift it carefully. Finding good customers is like finding 'diamond in the rough'. So, how do you find customers (find diamond), sell more , and profit from 'drive thru' traffic (the rough)? You carefully sift it! Here is an example... You (ABC Company) promotes a whole line of business opportunities and affiliate programs. And, you are using one of those traffic programs to promote it. See ABC's Website: http://www.imediatools.com/abccompany.html You get, not three, not two, but ONLY ONE CHANCE to turn these visitors into paying customers... But, here is what happens... Most of your visitors will take a peek at your splash page and leave the website for many reasons: Not a good time to purchase. Don't have enough time to read your website. Did not understand the product due to clutter or information overload on your website. Did not see the real value in your product right away. They like the product/service but just don't act on it right away. Didn't like your website navigation. ...and many other un-known and strange reasons. They will never get a chance to see your great offer ever again! You've LOST them forever. Now, Imagine this! Why if those people were to visit a landing page like this one? http://www.imediatools.com/landingpage_eample.html This is called a 'Lead Capture Page'. When you use a 'Lead Capture Page' like this one, you'll capture 10-40% of your visitor's information for future follow-up and then re-direct them to your main website. You'll instantly see your conversion rate and sales go up, because: You will capture valid and qualified leads. You will have enough leads to make sales daily! You will get unlimited opportunities to contact them automatically. You will increase sales and lower your advertising cost. A good place to setup your lead capture page is www.imediatools.com Stop losing qualified prospects, and start converting them into paying customers. Resource Box: Abe Cherian is the owner of Multiple Stream Media (www.multiplestreammktg.com) a leading marketing and advertising company helping thousands of small businesses achieve success using direct selling tools and unique promotional methods.

Subject Lines That Converts To Sales And Repeat Sales

TIP: Subject Lines That Converts To Sales And Repeat Sales. Abe Cherian A blatantly hyped or deceptive subject line might (sometimes) get your prospects to open your email, but will miserably fail to get their trust all through the sales process. If your subject line is too hyped, the few who actually read your ad copy or visit your website will be reading it with a 'suspicious' frame of mind. Subject lines that works has always been the ones that evoke curiosity. You must also follow through and satisfy the emotion that you created (curiosity) in a sincere manner in the rest of your copy. Subject lines that generates the highest conversion ratio will have the following qualities: Lists main benefit Differentiates from other subject lines Evokes curiosity Short, interesting, and inviting Sincere A straightforward and sincere approach is the best way to, not only get prospects to open your email ads, but to eventually read through your copy, visit your website, and finally make that purchase. Resource Box: Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

What better time to advertise

ARTICLE: Are Holidays A Bad Time To Advertise?.- Abe Cherian With the coming of the holidays, many small business entrepreneurs are getting caught up in the spirit of the season. Instead of coming up with creative angles to promote their business, they have dropped their guard a bit and think that they can coast through the end of the year. The truth is, now is the time to double your efforts and really get noticed. Think about it... What better time to advertise when nobody is advertising? Take a tip from 'Brick and Mortar' establishments. They will be pounding us with their ads now more than ever, trying to get their share of the holiday shopping dollars. And they will continue this until well in January realizing that some people have more expendable income after the holidays than before. How about all those people getting their first time computers? Don't forget that the Internet doesn't take a holiday. There are thousands of people going online everyday. If you take a break from advertising now, you may be missing those prospects that you might otherwise get. Some people will receive money as a holiday gift, and now is the time to get their attention. Your plan at this point should be to aggressively advertise your business. Many people will be short of funds, or overextended due to the holiday gifting, and won't be standing in line during the next few weeks to take advantage of your opportunity. But, we all know it takes between 5 and 7 exposures to get someone's attention. While the ads may not pay big dividends in December, you will be reinforcing your branding with your potential clients. If you are in business on the web, or planning to do so, now just might be the time to take advantage of the other online business promoter's lack of advertising. The "Holiday Season" is not the time to slow down or discontinue your marketing efforts. Resource Box: Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

Paid Advertising: The Laziest Way To Advertise Online

ARTICLE: Paid Advertising: The Laziest Way To Advertise Online. Abe Cherian "You can literally make millions selling average products - if you know how to market them effectively." At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business . I'm not talking about a magical formula that will guarantee success, but it's something that all online marketers need to understand. Unfortunately, most do not - and therefore they spend every waking minute just trying to stay in business . And within a year, most small businesses give up any hope of making it big online - firmly believing that "this Internet thing just doesn't work." Well I'm here to tell you that it does. In fact, the Internet is the best thing that has ever happened to the home-based or small business owner wanting to reach a global market. As with anything else in life, it's actually pretty easy to profit online if you know how. When it comes to making lots of money, all that really matters is marketing. This is easily proven by the fact that you don't need a better product or a lower price to make more money than your competition. The truth is that you can literally make millions selling mediocre or average products - if you know how to market them effectively. Of course, you should always strive to deliver quality products and great value to your customers - but the point is that marketing is all that really matters. It's what you need to be spending 90% or more of your time doing if you have any hopes of developing a profitable online business. Doing paperwork, building web sites, answering email, and processing orders doesn't help grow your business - only advertising does. Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your business through effective marketing. There are really just two kinds of advertising - that which you pay for and that which you get for free. And both should have their place in your overall marketing strategy. The problem arises when one does not understand how or when to use each. Everywhere we look it seems that someone is claiming you can get rich online by taking advantage of the free advertising the Internet offers. While it's a true statement, the misleading part is that it's almost always followed by something like, "We'll give you a list of over a MILLION places to advertise for free!" They normally go on to explain how anyone can get rich on the Internet because all of the advertising is free, and if you just send them $39.95 ... well you know how it goes. Unfortunately, as anyone who has tried posting zillions of free ads on the Internet will tell you it just doesn't work that way. What you really need to know about posting free ads online is that for the most part it's a waste of time - unless you're targeting other marketers - because an overwhelming majority of people who visit free ad sites are other online marketers like you who are trying to promote their own business. Effective "free advertising" strategies do exist, but they aren't what the average online marketer thinks of when hearing this often hyped-up phrase. In future issues we'll discuss things like networking, swapping links, joint-ventures, press releases, and the other "free advertising" strategies that you will want to pursue. But back to the story at hand - free versus paid advertising. Are you ready for the one concept that separates the men from the boys, so to speak, online? Here it is: Paid advertising is the laziest way to promote your site! You don't really think that Yahoo became the most popular web site on the Internet, getting millions of visitors per day, by using free advertising strategies do you? Heck no. Among other things, they spend millions of dollars per year on things like buying advertising on other big sites and advertising on both radio and television. Now before you say you don't have millions per year to spend on advertising, allow me to show you how you can apply these concepts to your business on a smaller scale. The good news is that if you use the right approach you can start with a few dollars. It doesn't really matter what you're marketing, but let's assume that you sell widgets at your web site. How could you utilize paid advertising profitably? Now before I scare you off with the thought of having to spend lots and lots of money on advertising, there's something that you need to realize. And it's a basic concept you should be able to immediately agree with: If you spend $50 on advertising and it generates more than $50 in net profits, that's a good investment. Well, through the use of proper testing and a "scientific" approach to advertising, there's no reason you can't turn your original $50 ad into millions of dollars in profits. It's just a matter of developing a system that creates a profit, and then reinvesting your initial profits back into your business in order to further expand your advertising. Remember the widgets? Assume that through proper tracking of your ad you're able to determine that 1 out of every 100 visitors to your site buys a widget. Let's also assume that on the sale of every widget you make a $50 profit. Do you see that any ad you buy which delivers more than 150 visitors to your site per $50 spent is a profitable investment? Promoting a site should be approached with this type of a scientific or mathematical attitude. Any advertising you do is either profitable or not, and you need to know which it is so you don't waste time and money. Here's a somewhat simplistic strategy that you could use to get started: Use a combination of free or low-cost strategies to promote your web site, generating initial traffic which will serve as a starting point. Through proper tracking of your site, determine the exact "value" of a visitor in terms of dollars and sense. This is absolutely critical. Utilize paid advertising that proves to be profitable according to step 2, based on the value of a visitor and the number of visitors generated. Through ongoing testing, tracking, and tweaking, try to increase the value of a web site visitor as well as response to your advertising. Repeat steps 2-4 as necessary - or forever. The power of this scientific or mathematical approach to web site promotion is that once you have completed the steps you will have an almost automated advertising campaign that can literally send you all the traffic you need. Rather than spending hours and hours each day promoting your site, you simply buy more advertising. The bottom line is that there are only 24 hours in a day and there's only so much you can do during that time. Free advertising strategies can be effective, but normally, anything that's "free" is going to "cost" you time. Give this 5-step scientific approach a try. If you find you just can't seem to make the formula work, there can only be a few reasons for it - either you're not advertising in the right places, your web site isn't doing its job, your profit margins are too low, or your product or service itself is the problem. Figure out which it is and you can't fail. Resource Box: Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

Optimize your Online Business Collaborations

How to Optimize your Online Business Collaborations By Abe Cherian - Copyright © 2005 As a manufacturer, importer or distributor, you are facing today's difficult business challenge in how to compete and succeed in the Internet economy. Your traditional channels of sales and distribution are being or should be recast to take advantage of the Internet and this implies new ways of utilizing your reseller or channel assets. While you and many other companies feel the pressure to sidestep competitors with a first-to-market advantage, there is little benefit in aimlessly building and implementing e-commerce systems. Many companies are taking a haphazard approach to the Internet, trying to shoehorn existing business practices into simplistic e-commerce capabilities or worse, drastically changing current effective business practices. A more sensible approach is to determine how to use the Internet to optimize and extend your company's established sales methods and align your e-commerce strategy with your company's overall goals. The question is not whether you should utilize Internet sales channels, but how can you do so in a profitable way without alienating your existing distributors, resellers, dealers and clients. But where do you start and what are the essential elements of a collaborative commerce solution? Before embarking on an e-commerce strategy you need to ask yourself a few important questions on how you will relate your business needs with those of your reseller partners. The Gartner Group estimates that over 90% of manufacturers, importers or distributors do not sell their primary branded products online. Why? The primary reason is channel conflict; fear of the consequences of going into business against your own selling partners. Therefore, typically many manufacturers or primary distributors establish a website that simply helps customers gather product information and build a shopping list, which they can then take to the nearest physical store. Ultimately, your website does not close the sale and has no visibility into whether these customers actually purchased your products from your reseller. Not only do you give up the rights to a new revenue stream, but you also lose control over, and insight into, the commerce activities within your own customer base. But, what if you could provide customers with a unified and guided selling experience across your sales channels by presenting a seamless selling experience to your customers and site visitors while integrating the value-add of your reseller network? Your customers could access real-time product information including pricing and availability through resellers directly from your web site and their respective web sites. And what if your e-commerce system could ensure that products were properly configured and orders routed to the appropriate sales partner? This way you would remain intimately involved in the e-commerce activities of your resellers, while maintaining influence over the sales process and customer experience. You must determine which of your sales channels to take to the web. You may presently utilize multiple channels to respond effectively to your customers' needs such as your direct sales teams plus a mix of resellers, retailers, OEMs, and dealers who deliver value to your customers and strategic value to you by providing you with global and vertical reach, logistics and additional value-added services. It will be necessary to formulate an integrated strategy that provides a common infrastructure for all of these sales channels that you take to the web and then provide an e-commerce infrastructure that integrates all of them within a single cohesive system. This online collaboration will allow your active participation in all aspects of your customer's sales and marketing experience, from shopping and product configuration to fulfillment and feedback. Short-term rewards include reduced costs through process automation and efficiencies. Long-term rewards include increased revenue, greater customer and partner loyalty, and the ability to create strong sell-side partnerships that help differentiate products. Your resellers want to work with you, yet an Internet business strategy that does not consider all your relevant sales channels, including their sales and distribution models and related business processes is a recipe for failure. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising. www.multiplestreammktg.com Web's #1 business automaton and list management service. www.imediamarketingtools.com