Sunday, July 1, 2007

Creative People - How to Handle A Bad Client

A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her.

Kirstin -- Do you have a graceful exit strategy for those situations when you are face-to- face and realize that, for whatever reason, you do NOT want to work with this prospect? Let's say, for example, that you qualified the prospect and then when you meet, you discover that you don't have good chemistry, or you sense a red flag. -- Margery, Phoenix MD

Margery -- Great question. Once you realize they aren't a good match, simply tell them that you don't think you are the perfect person for their specific needs and recommend them to one or two other people whom you think they would jibe with better.�

This lets you out of the relationship, without burning bridges. In fact, I've done this and gotten referrals from the client whom I referred to others. Generally, people are so impressed that you don't take them on under the wrong circumstances that they think even more highly of you.

Friday, June 15, 2007

Can you really make money on the Internet?

It's probably one of the most frequently asked questions on those forums dedicated to online business and internet marketing. Can you really make money on the internet? The simple answer is yes you could make money online!

The Internet is not only for finding information about obscure or not so obscure things and chatting in the endless chat rooms that exist to cater for every type of person. It can also be an excellent place to create a second or in some instances even a primary income.

That's great but how do I do it? Well that's probably the second most frequently asked question about running an online or home based business and follows quite naturally from the first!

There is a plethora of ways in which you could earn online. The following are just a few of the opportunities available as well as some useful tips to help you maximize your earning potential in each one of them.

You could earn money as an affiliate.

An affiliate is like a middleman for a merchant and the customer. Essentially the affiliate find the customers and sells, or more accurately "pre-sells" them the affiliate's products. In many ways this pre-selling is easier than actually selling the goods.

As an affiliate your online business is about capturing the potential customer's interest and leading them to the affiliate merchant's site. If a sale is then made, you will receive an agreed commission that can be as high as 95% of the actual price of the product sold.

Sounds like an interesting way of running your own online business without incurring all the costs normally associated with having your own products doesn't it? Potentially you could enroll in as many affiliate programmes as you felt able to manage or promote and earn income from all of them!

You could earn money for your online business as an information product creator.

The essence of the internet is information and every day millions of people come online looking for information. If you have a level of knowledge in an area that you think others would be interested in you could write an eBook or a special report. Then you could market it for profit.

You could also earn from this field even if you don't actually "create" anything. If you don't have the time or the knowledge to come up with your own product, you could always hire the services of a ghostwriter to write for you.

A word of warning through, make sure that the ghostwriter you engage is trustworthy and more importantly, has excellent writing skills. Remember that it will be your name on the eBook and that of your online business!

You could earn as a resale rights marketer.

This is an option for your online business if you don't want to be involved in creating, or having someone else create your own information products. You could simply buy the resale rights of existing ones and take care of the marketing. In so doing, every product that is sold brings in profits for your online business for you to keep.

You could earn from public domain information.

Works before 1923, and to a certain extent, those before 1978, are deemed to be in the public domain or free to use. This means that you could republish them or alter them if you wish, for profit. The means by which this can be done are very varied. Republish classic literature as electronic books. Compile timeless poems into comprehensive collections. Print masterpieces and sell them as posters. And you don't have to pay their creators and royalty fees!

A word of caution though! You must ensure that the products are in the public domain and free to use. These are just a few of the many ways in which you could earn money by running an online business. There are other means of course, like paid to surf and paid to read programs, however, nothing beats the assurance of an actual business that the above are a few examples of.

Set up your own online home based business and you have the opportunity to take charge of your own fate. Your earning potential will depend on how much time and effort you will be able or willing to invest in your chosen venture. So yes you could make money on the internet and your online home based business could be a success!

About the author: Paul Duxbury owns a number of successful online businesses and has recently launched a site aimed at helping those who have their own online business. This can be found at http://www.web-success.co.uk

Thursday, June 14, 2007

Get Outsiders on Your Side

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.

I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent component specifications by engineering firms.

If you are such a manager, you almost assuredly need help in achieving your unit?s operating objectives. Which is why it?s nice to hear that the public relations team assigned to your operation is responsible for providing a large portion of that help.

Two things need to happen to make that a reality. One, it requires more than your oversight. You must stay involved with your public relations folks at every major decision point.

And two, the entire effort must be based on more than a casual debate about which communications tactics should be used.

What is needed is your commitment to a fundamental premise that is the foundation on which your entire public relations effort will be based. A premise like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

With that established, we can get to work on the blueprint that will help persuade those important members of your key target audiences to your way of thinking. What you hope for then, is follow on stakeholder actions that result in your success as a business, non-profit or association manager.

Before taking any action steps, you need to know how members of your key target audiences perceive you. So, first, you and your PR team need to list those important outside audiences whose behaviors affect your unit the most. Then prioritize them so we can use the audience in first place on that list as our target audience for this article.

Instead of spending considerable money on professional survey work, you and your team can interact with members of your target audience and pose a number of questions designed to draw out any perception problems. ?Do you know anything about us? Have you had any contacts with our people? Were they satisfactory? Do you have any problems with our services, products or people??

As you interact with audience members, watch closely for evasive or hesitant responses to your questions. And be equally watchful for negative misconceptions, rumors, exaggerations, inaccuracies or untruths.

These data are grist for your mill, i.e., the information you need to establish a public relations goal that corrects the offending opinion/perception. Such a goal might look like these: spike that rumor, clarify that misconception, or correct that inaccuracy.

Now, you need a pathway leading to your public relations goal, and that means you must pick a strategy showing you how to get there. Luckily, there are just three strategies in matters of opinion and perception: create perception where there isn?t any, change existing perception, or reinforce it. Just be certain that the strategy you select is a logical fit with the public relations goal you just established.

Now, what you say to members of your target audience must clearly address the offending perception gently but firmly. Your message must be believable, compelling and, at the same time, explain why the current perception is not merely untrue, but unfair. It is no easy job to alter what people believe, which is why writing such a message demands persuasive writing ability.

To maintain the credibility of the message, you may wish to piggy-back it on another announcement or presentation rather than using the higher-profile press release format.

Happily, when it comes to delivering your message to members of your target audience, you have multiple choices for your communications tactics. Everything from newsletters, bulletins and alerts, special events and speeches to print and broadcast interviews, press releases, consumer/member briefings and many more. Just be sure the tactics your use can demonstrate that they reach people similar to those who make up your target audience.

Before long, you, your PR team, and others in your unit will want to see some progress. Best (and most frugal) way to determine that is to return to perception monitoring in the field and ask members of your key target audience the same questions used in the earlier session.

Only this time, you?ll be on alert for indications that the offending perceptions are changing as you planned, along with predictable follow on behaviors.

By the way, things can always move faster by adding other communications tactics, and using them on a more frequent basis.

Yes, for managers whose job success depends to a large degree on the behaviors of their key external audiences, a public relations problem-solving sequence like this one IS especially good advice!

Multiple Streams of Income

So often we, as online business owners, fall victim to the hype surrounding the latest buzzword or idea. It?s a truly pitiful state of Internet affairs when we can?t distinguish sound truth from blurred theory. So what is the truth surrounding one of the most talked about Internet catch phrases, "multiple streams of income"?

In all actuality, the idea of multiple streams of income is not a new concept. Those who have been successful in business (in life for that matter) have long understood that you simply aren?t acting wisely if you place all your trust in one wealth-generating company, idea, or tool. Those in offline business refer to "multiple streams of income" as "diversification."

Take a look at the stock market for a moment. This is a prime example of diversification or "multiple streams of income" (MSI). For as long as it has been in existence, the stock market has thrived on diversification. Stockbrokers encourage (almost insist) that you keep your funds split between multiple companies. Why? Because if one company goes under, you?ll have additional sources of revenue through the dividends of other companies.

How about business purchasing? Professionals in business procurement will advise you to line up and use several vendors for the same products/services. Why? Again, to protect yourself should one or more of your vendors close their doors at the same time. If this happens, and you have other vendors lined up and ready to go, you won?t lose any time in getting the supplies you need to continue conducting your business.

These same proven tactics apply to MSI online. Just as you wouldn?t want to invest all of your savings with one retirement fund company, you wouldn?t want to derive all your income from one source. Just the opposite. You?ll want to ensure you have revenue coming in from as many different sources as possible.

MSI is a solid business principle that should be at the very foundation of your company. Whether you sell others? products through affiliate programs or have a service-based business that you operate yourself, find multiple streams of income to back up your primary stream.

Don?t know where to look? Try these!

1. Add affiliate products to your site (or start a new site and offer them there).

2. Produce your own ebook, software product, or automated service that can be created once and sold over and over with little effort on your part.

3. Find others to partner with. Bring a combination of your products/services to market and give yourself twice as much income for half as much work.

The Same or Different?

Should you aim for adding MSI that are similar to your current offerings or different? There are pros and cons to each. You?ll need to examine both sides of the story and make that decision for yourself.

While products/services that are similar can be added to your current marketing plan more quickly, those that are different allow your company to expand and reach more target groups. Similar products/services integrate easily into your current business strategy, but different products/services help you achieve more security. The "correct" decision is one you can make according to your situation.

Regardless of whether you decide to go with products or services that are similar or diverse, affiliate or your own, give some serious thought to shoring up your finances through multiple streams of income. When you do, you can be rest assured knowing your future is secure.

About the author: Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

Wednesday, June 13, 2007

How to Turn Your Team into High Performers

One of the biggest challenges many of my clients face is having the right people. Prior to coaching I'd often hear: "if only I could find the right people my business would much more profitable" "I'd have less stress" "I spend more time managing my people than getting the work done" and more. Gary's Story Gary who runs a plumbing business has 5 staff. He was always complaining that they were lazy, didn't use their initiative and would take advantage of him. We had Gary fill in our Productivity and Leadership Profile which is part of our Masterful Manager's Program. This 360 degree process allows each team member to anonymously answer questions about how they see Gary in many areas including his leadership abilities, communication, organisation etc. The process also allows Gary to answer the same questions on how he sees himself. It turned out that Gary thought he was a good boss because he was easy to get along with. However the feedback from his team showed that he wasn't a good leader. The guys needed clear direction...someone to follow. They required a system, guidelines to work within and regular follow-up. They never had a team meeting to discuss what was working well and how to improve things. The only time a meeting was called was when there was a customer complaint. The Solutions Before I share these tips with you, be aware that it is extremely important to hire the right type of people for your business in the first place. Many employers have the 'hire and hope' mentality. After the person has been hired the employer hopes they work out. 1. Regular Performance and Incentive Reviews Measure your team's achievements on a regular basis. Formally appraise the performance of each individual twice a year. Salary increases, bonuses and incentives should be based on these performance reviews.

2. Weekly Team Meetings Learn how to run an effective meeting and have these weekly with your team. Have a set time each week. Ensure the agenda allows for their input. See How to Have Successful Meetings.

3. Personal and Professional Development Invest regularly in their development, both technical and non-technical skills. The new-found knowledge can be extremely valuable to your business. By learning and developing your people, they will also be more motivated.

4. Develop Your Own Leadership Skills Turn yourself into a Masterful Manager. There are many skills required to be an effective manager ...delegation, organisation and communication etc.

5. Participating in specific programs such as our Masterful Manager's Intensive Coaching Program will turn you into a powerful leader that gets results and maintains a happy, productive and high performing team.

They never had a team meeting to discuss what was working well and how to improve things. The only time a meeting was called was when there was a customer complaint. All of these challenges soon disappeared when Gary continually implemented the following solutions. The Final Word Looking after the people in your business is vital to ensure its ongoing success...whatever 'success' means to you. A happy, skilled and motivated team if managed effectively will have a huge impact on your productivity and profits.

To continue doing the same thing and expecting a different result is the definition of insanity. So if you want to achieve different results, take action today!

Preparing For Your Success

Preparing For Your Success Hi

When is the best time to prepare for your success in life?

What's that you say? " I have to actually have to prepare for it? Doesn't success just happen?"

No. It doesn't. If you want to improve your life you have to take the action.

An article by Jim Rohn who is a well-known motivational speaker said:

"Here's the great challenge of life. You can have more than you've got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are.

Somebody once said if you take all the money in the world and divided it among everyone equally, it would soon be back in the same pockets.

However, you can have more because you can become more. Unless you change how you are, you will always have what you've got.

In order to have more, you have to become more."

Are You Prepared To Take A Risk? Doing things you haven't done before can be risky, however if you don't take any risks you will live a very unfulfilling life.

My Friend Mike Mike has worked 12 years for a large corporation. Very secure, lots of perks and he received a reasonable income. He had a job for life.

The only drawback, after a few years - it was boring. He was miserable. He was wasting his life away. The organisation was big enough that he could transfer to different positions within the company - which he did do so. However, the culture of the company was the same wherever he transferred to. The environment wasn't stimulating and Mike found he was not stretching himself. He was existing and not living. He was too comfortable.

Mike was a reader of self-help books and also attended numerous personal development courses, so he knew he could enhance his life dramatically if he would just make a decision and take action.

The Company Package Mike finally took the plunge last year and left. He ended up becoming a partner in his friend's restaurant.

With no experience in this field he embarked on a huge learning curve.

He went from a boring yet very cushy 9.00 - 5.00 p.m. job with a regular income to working 9.00 a.m. - 9.00 p.m. seven days a week with barely any income. However, Mike was on fire. He was excited. He was living life (or so he thought). That was 10 months ago.

I caught up with him this week and he told me he is selling his share of the partnership. He realised that there was more to running a business of your own than working for someone else. The pressure on him had taken it's toll. He had been getting heart palpitations and couldn't sleep. The stress of it all was too much.

The Moral To The Story Mike had leapt out of his comfort zone and took a risk. Although in this instance, he found out it was too big a price to pay, he wouldn't have known whether or not this was going to work out until he tried it. Of course he had done all his due diligence beforehand, however that's still no guarantee that he had made the right decision.

What Mike has learned from his experience, is that there is a world of opportunity out there and sometimes you win and sometimes you lose. But you'll never know unless you give it a go.

He's still excited about the possibilities for his future and is grateful that he had the guts to take action.

The Final Word If you want to become more or do more with your life this year, what investment are you prepared to make in your own self?

What resources, courses, support do you need so that you can be excited about getting out of bed in the morning?

Are you healthy enough to jump out of bed in the morning? Are you healthy enough to cope with your life?

If you want to change then make sure you take action today!

Thursday, June 7, 2007

Easy Money

Is it possible to make easy money? I have seen truckloads of pure hype about this subject out there. Still, most people ask themselves these questions probably on a daily basis: Could there be a reliable way to make money easier than how I am doing it? Could there be a way for me to quit my job and enjoy life as I deserve?

Well, the answer is YES and NO. Many times the opportunities are in front of us and we can't see them. Other times we choose with our decisions what we get. Everyone is different though. What may seem easy to you, may seem very hard to others. In my opinion there are certain professions or jobs, which require little effort and can help you earn a lot of money comfortably.

How can you define if you are making money easily? How can you tell your friends that your job is easy or hard? That's up to you! As I told you already everyone has a brain and everyone judges things differently. Bellow I enumerate the qualities that a business or job may have in order for me to categorize it as easy money.

1. You can do it from anywhere in the world.

2. You don't have to deal with people ‘face to face' or via a telephone.

3. You don't need to purchase anything to start.

4. You work only three hours per day or less.

5. Your clients come to you. You don't have to seek them.

6. You are doing something moral and ethical. People feel happy with you.

7. You are helping others succeed.

8. You can make a lot of money (thousands of dollars per week).

9. Other people do all the selling for you. You only pay them a small commission for each sale they generate.

10. You don't have to work every day. You choose your own schedule.

11. You don't have to organize merchandise within a room.

12. You don't have to physically deliver the products to your clients.

13. Other people could create the products and services for you, so you don't have to do that either.

14. Other people take care of your marketing campaign for free, so you don't have to pay them.

15. You don't have to rent real estate for business related purposes.

16. Since the beginning your duties are just to make sure that everything is running smoothly.

17. You can start with almost no money at all.

Now, do you agree with me that such a business could make you easy money? The problem is most people don't believe that such a business could really exist. Let me tell you that they are far from the truth. Remember that everything is easier on the Internet. There is no reason to make it complex. Starting your own online business is one of the best decisions you could make in your life!