ARTICLE: Five Revenue Boosting Web Marketing Strategies

ARTICLE: Five Revenue Boosting Web Marketing Strategies! - Abe Cherian To maximize the selling power of your web site you need more than just a professional web site and great products -- you must implement strategies that produce more dollar revenue per customer. Here are five strategies that you can use to boost sales from your web site. 1) Upsell at point of sale: The easiest time to sell more is at the point of sale, when your customer has already decided to purchase your main product. This is when your customer is in a purchase mode. The customer has already opened his wallet and is ready to pay you. You can ethically capitalize on this by offering your customer more products that will compliment the product that he/she is about to purchase. Make sure that you offer the special product for a cheaper price than what it normally sells. Up-selling is the easiest way to increase your profits. You'll see that 25% to 40% of your customers will take advantage of your special offer. 2) Present higher packages before less expensive packages: If you are selling multiple products or services, present the higher package before your less expensive package. It's a proven fact the if you present your higher packages before the less expensive packages, more customers will go for your higher package. 3) Add an interactive Communication Platform: Initiating interaction with visitors and customers and supplying helpful information before they leave your site you can dramatically reduce shopping cart abandonment and increase average order size. www.liveperson.com chat service is a good service where your visitors can chat with you if they have questions. 4) Use a lead-capture landing page: Most people just send visitors to their main splash page, which is probably not the most effective way to market if you want more conversion. A better way to get more out of your visitors would be to use a lead-capture landing page instead of your splash page. A lead-capture page is a single web page that highlights the main benefits of your product without giving any more information other than creating interest in your product. It then prompts your visitors to type in their contact information to proceed further. Your visitors are then redirected to your main web site. You can now follow-up with qualified prospects and convert more visitors into paying customers. Using a lead-capture page has proven to increase conversion rates by up to 35%. You can create a lead-capture page or use a third party service to create and manage all your leads. One major advantage of third party services like www.imediatools.com is that you can manage and follow-up with your prospects automatically. 5) Add a comparison chart: You will close more sales quickly by showing your visitors how your product stands out from your competitor's. There are many strategies that you can use to increase sales and conversions, but you can be sure to increase revenue from your web site by using the five strategies above. Resource Box: Abe Cherian is the owner of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in advertising and automation. www.multiplestreammktg.com - www.imediatools.com

Five Basic Web-Design Mistakes

ARTICLE: Five Basic Web-Design Mistakes- Abe Cherian
In the e-commerce industry, there are two types of websites:
Resource driven websites: When you list tons of resources on a particular topic, or categorized resources on various topics.
Direct Selling Websites: When you are selling one or two products and want your visitors to signup, purchase, or subscribe to that particular product or service.
"The effective design is which is maximum simplified"

No matter what type of website you are developing, these are the 5 factors you should avoid to make your presentation more effective.

Factors Damaging The Website Design Effectiveness:

Slow loading contents.
Your pages downloading time is extremely important. Your users will shut your website down very quickly if you make them wait more because of your slowly downloading pages. The other sites are on a mouse click away from them.


Badly written content
The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulties in reading the information on computers rather than on printed editions. They rather scan it
than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it. Means to make text more readable and effective could be effectuated by using:
--Separate paragraphs
--Titles
--Subtitles
--Indentations
--Bullets
--Hyperlinks
--Different fonts and sizes


Complex design, abundant in elements
Don't complicate users work by complex and abundant design making the website not to be clear in terms of its downloading and its appearance on their screens.

-- Avoid frames. They could seriously damage your website usability.

-- Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful with, what they could win, using your services. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.

-- Don't leave your pages without comprehensible title tags, clearly explaining what is your page about (title tag is the page title you see on the top of the browser).

-- Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.


Difficult navigation, incomprehensible for user

-- Don't upset user by bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by
clicking the corresponding link.

-- Don't leave your site without a site map. The site map gives user the possibility to orientate fast and easy on it.

-- Always put on each of your pages a link to the home page plus the firm's name and logo, making them also a link to the home page.

-- Don't allow the existing of a orphaned page, where a user could find lost.

-- Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thing it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.

-- Don't make blue a text that is not a hyperlink. That will also confuse them.

-- Don't put a link that leads to the same page, except these that go to other page sections.


No validated program language
The code your site is written in is validated depending on browsers from different types and versions.

-- Incorrectly written program code will make your site users close it immediately due to its bad appearing in their browsers.

-- The correctly written code is the best way to ensure on your pages the properly appearing of as more as possible browsers. It includes old versions and versions that will be published.

The biggest mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.




Resource Box:
Abe Cherian is the owner of Multiple Stream Media and pulisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

EXECUTE PLAN FOR ONLINE MARKETING

Execute a Plan for your Online Marketing By Abe Cherian - Copyright © 2005 Introducing an online business today requires attention and most of all perseverance. In terms of success there are basically three groups of people involved in Internet marketing. There are those that learn, but fail to act on their knowledge. There are those that try, but fail to succeed. There are those with very successful online businesses. Those that never act will never succeed obviously but what about those that are sincerely trying, putting forth an honest effort, but failing to make substantial amounts of money? They may have the same tools, the same knowledge, and the exact same resources available to them as the successful entrepreneurs, but for whatever reason unable to create profitable online businesses. Their actions don't lead them to their desired result. Obviously, logic indicates that the problem is that they simply are not acting on the actual solution. Too often online marketers become obsessed with only what appears to be the solution. These marketers desire more traffic, better sales copy, more bonuses, more articles, better headlines. But these efforts only bring about a slight improvement. How much traffic can one possibly get in a given niche market to become successful? An online marketer can only improve this aspect of their business so much before they reach their potential. These things which are all pawned as solutions to creating wealth are really only methods of marketing a website more effectively. Having a high conversion rate does not guarantee wealth. Neither does having a high visitor value. The best headline in the world will only make so much difference if only a few people see it. Ezines, headlines, traffic, search engines, writing articles, psychological persuasion tactics, bonuses, testimonials, autoresponders, upsells, backends, recurring billing, pop-ups, opt-in forms, viral marketing tactics, etc. are only a variety of pieces to a much larger puzzle. We can't put the pieces of the puzzle together when we are focused on a single piece of the puzzle because we fail to see the larger image that we are trying to make. As Internet marketers, the information we absorb on Internet marketing narrows our scope to the point where we feel that these "puzzle pieces" are the big picture when, of course, they aren't. Because of that, an online marketer's efforts can easily become misplaced. Their time is then wasted on unproductive solutions. Their goals of fame and fortune go unrealized as a result of failing to focus on the right thing at the right time. The actual solution is a recurring message in business strategy, self improvement products, and even religious doctrine. The ultimate edge on your competition is the determining factor in your success, and the guarantee that you will make large amounts of income. Those who try but don't succeed are simply unable to conceive and formulate a plan that will lead them towards success. A superior plan is one that is formulated based on an aerial perspective. Perspective is the barrier that separates those who try to be successful from those who become successful. The truly successful are consciously or unconsciously looking at things from an aerial perspective. >From a high vantage point they see exactly where they want to go and have a clear view of the beginning, middle, and end result of their efforts and are then able to plan accordingly. With the beginning, end, and everything in between, in mind they are able to formulate. This is consciously or unconsciously an organized, methodical, and logical plan of attack that will yield their desired outcome. Then, all they have to do is act on that plan consistently and what began as a plan becomes reality. Plans and strategies based on superior, aerial perspective. When you start taking action based on a superior plan becoming successful is only a matter of the time it takes to execute it. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.multiplestreammktg.com Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": http://www.multiplestreammktg.com/resources.html

EXECUTE PLAN FOR ONLINE MARKETING

Execute a Plan for your Online Marketing By Abe Cherian - Copyright © 2005 Introducing an online business today requires attention and most of all perseverance. In terms of success there are basically three groups of people involved in Internet marketing. There are those that learn, but fail to act on their knowledge. There are those that try, but fail to succeed. There are those with very successful online businesses. Those that never act will never succeed obviously but what about those that are sincerely trying, putting forth an honest effort, but failing to make substantial amounts of money? They may have the same tools, the same knowledge, and the exact same resources available to them as the successful entrepreneurs, but for whatever reason unable to create profitable online businesses. Their actions don't lead them to their desired result. Obviously, logic indicates that the problem is that they simply are not acting on the actual solution. Too often online marketers become obsessed with only what appears to be the solution. These marketers desire more traffic, better sales copy, more bonuses, more articles, better headlines. But these efforts only bring about a slight improvement. How much traffic can one possibly get in a given niche market to become successful? An online marketer can only improve this aspect of their business so much before they reach their potential. These things which are all pawned as solutions to creating wealth are really only methods of marketing a website more effectively. Having a high conversion rate does not guarantee wealth. Neither does having a high visitor value. The best headline in the world will only make so much difference if only a few people see it. Ezines, headlines, traffic, search engines, writing articles, psychological persuasion tactics, bonuses, testimonials, autoresponders, upsells, backends, recurring billing, pop-ups, opt-in forms, viral marketing tactics, etc. are only a variety of pieces to a much larger puzzle. We can't put the pieces of the puzzle together when we are focused on a single piece of the puzzle because we fail to see the larger image that we are trying to make. As Internet marketers, the information we absorb on Internet marketing narrows our scope to the point where we feel that these "puzzle pieces" are the big picture when, of course, they aren't. Because of that, an online marketer's efforts can easily become misplaced. Their time is then wasted on unproductive solutions. Their goals of fame and fortune go unrealized as a result of failing to focus on the right thing at the right time. The actual solution is a recurring message in business strategy, self improvement products, and even religious doctrine. The ultimate edge on your competition is the determining factor in your success, and the guarantee that you will make large amounts of income. Those who try but don't succeed are simply unable to conceive and formulate a plan that will lead them towards success. A superior plan is one that is formulated based on an aerial perspective. Perspective is the barrier that separates those who try to be successful from those who become successful. The truly successful are consciously or unconsciously looking at things from an aerial perspective. >From a high vantage point they see exactly where they want to go and have a clear view of the beginning, middle, and end result of their efforts and are then able to plan accordingly. With the beginning, end, and everything in between, in mind they are able to formulate. This is consciously or unconsciously an organized, methodical, and logical plan of attack that will yield their desired outcome. Then, all they have to do is act on that plan consistently and what began as a plan becomes reality. Plans and strategies based on superior, aerial perspective. When you start taking action based on a superior plan becoming successful is only a matter of the time it takes to execute it. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.multiplestreammktg.com Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": http://www.multiplestreammktg.com/resources.html

10 things you should be monitoring on your website

Every business needs to know how it is fairing. That's the concept behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide.

Webmasters should also be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is my top ten list.

Monitoring website traffic
Traffic totals. You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.

Referrers. It's not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from a Thanksgiving site. They were all being funneled into my Thanksgiving Happiness article. Suddenly I knew I should get more links from other Thanksgiving sites. Valuable information.

Searches. Much to my surprise, my happiness site started getting a ridiculous number of hits from the search for "hairdressers". It just so happens I wrote a humor column on a hairdresser experience. I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have lead me to properly optimize the page and get even more traffic.

Pages viewed per visit. If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.

Pages visited. So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.

Monitoring website performance
Forms. Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning

Shopping carts. Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.

Download speed. Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don't, my connection speed is 28K.

Server speed. re there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.

Server accessibility. All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet's backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.

Fun. If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Webmastering should be fun.

About The Author:
David Leonhardt is a creative freelance writer and author of one of the best self-help books. He wrote this article for an executive class website monitoring firm. Get free website monitoring , and pick up a website monitoring stamp. Read also more on topics related to web site monitoring

The Power Of Repetition

You can't succeed at most things if you try them just 'once.'

It would be silly to say, 'I tried playing the piano once. I wasn't very good at it, so I gave up.'

The same thing applies to marketing your products and services.

Obviously, you can't just sit next to your phone and wait for it to ring. You have to be proactive. You have to 'do something' if you want your to ring, or get people to place an order.

You need to contact your prospects and customers with an
appealing offer that asks them to take immediate action.

That's pretty basic, and I'm sure you are doing that from time to time.

But did you know that most people don't respond to marketing offers until they have received them at least 5 times?

It's true. Most sales are made after the 5th contact. Repetition is everything. But most small business owners and salespeople 'stop' and give up after the first contact.

Mary, the owner of a 3-year-old small business told us that she had very good success by delivering her marketing offer to some of her local residential neighborhoods.

She had created a simple flyer, and had placed them in the homeowners' newspaper boxes. Just in case you don't know, it's illegal to put flyers in US Mail Boxes, but you can put them in the newspaper boxes or rubber band them to the homeowners' doorknobs.

For certain businesses, this method of delivery works well.

Mary shared that on average she got two new clients for every 100 flyers she distributed in this manner. She didn't realize it, but we assured her that she was getting an exceptional response.

Mary was looking for some new ideas for getting even more sales.

I asked her how many times she had delivered her flyer to the local neighborhoods she had targeted.

'Just once,' she said. 'Why do you ask?'

'Well, if you are getting such great results from a marketing process, doesn't it make sense to maximize your results from that effort?'

'I guess so,' she replied.

I told her that at least every 3 months, she should go right back to the same neighborhoods where she was so successful and distribute the same flyers again.

Mary was a little skeptical.

'But I already gave everyone in those neighborhoods my flyer. If they were going to buy, wouldn't they have already responded?' Mary asked.

'Absolutely not,' I said.

This is a common and costly misconception held by many small business owners.

The fact is, most of the people who have an interest in what you are offering 'do not' usually respond the
first time they receive your offer.

They may have every intention of doing so, but for one reason or another, they don't respond.

They procrastinate.

They get side-tracked by something else.

They need to think about it--and then forget it.

They don't have the money right now.

They have a million other things that they have to do first before they seriously consider your offer.

Their circumstances won't allow them to respond now, but those circumstances may change completely in a few months.

And on and on.

I always have flyers, emails, letters, post cards, etc. of offers that I am genuinely interested in. But I put them aside with every intention that later I will study them more closely and make a decision then.

More often than not, those letters, emails, etc. eventually get misplaced or tossed.

However, those marketers that are smart enough to send me the same offer multiple times, keep bringing their offer to the top of my mind. They don't let me forget it. Those are the offers that I eventually respond to.

And the same is true for you and your prospective customers.

Repetition is powerful.

Sending your marketing message once rarely does the trick. You need to keep reminding your prospects and customers again and again about your business, your products and your offers.

If you don't, there's a good chance your competition will.


Now that you know about the power of repetition, you have an incredible tool to help you grow your sales. It works.

But it only works if your message and your offer are designed to get immediate action. Send a weak or ineffective offer and it doesn't matter how many times you send it--you're not going to get any response.

Our Give to Get Marketing course is designed to give you the knowledge to create enticing and compelling offers that get immediate results.

Think about it, if you don't know how to create simple offers that break through your customers' tendency to procrastinate, and get them to take immediate action, how can you hope to succeed?

http://www.givetogetmarketing.com/cgi-local/go.cgi?pt009b

How To Sell More And Profit From Free Drive-Thru Traffic!

ARTICLE: How To Sell More And Profit From Free Drive-Thru Traffic! - Abe Cherian You have seen it.... It's everywhere. Traffic exchanges, toolbar traffic programs, incentive traffic programs...etc. Driving traffic 'through' your website and not really ' to your website content'. It's very inexpensive advertising and most of these advertising programs are free. Marketers and site owners are seduced by the large flood of visitors to their website, thinking that more traffic means more sales. Much to their dismay, they find out that all these traffic programs did was increase their bandwidth and produced no leads and no sales. Now, how do you convert these non-qualified visitors into qualified prospects and then to paying customers? How do you find a 'diamond in the rough'? You gotta sift it carefully. Finding good customers is like finding 'diamond in the rough'. So, how do you find customers (find diamond), sell more , and profit from 'drive thru' traffic (the rough)? You carefully sift it! Here is an example... You (ABC Company) promotes a whole line of business opportunities and affiliate programs. And, you are using one of those traffic programs to promote it. See ABC's Website: http://www.imediatools.com/abccompany.html You get, not three, not two, but ONLY ONE CHANCE to turn these visitors into paying customers... But, here is what happens... Most of your visitors will take a peek at your splash page and leave the website for many reasons: Not a good time to purchase. Don't have enough time to read your website. Did not understand the product due to clutter or information overload on your website. Did not see the real value in your product right away. They like the product/service but just don't act on it right away. Didn't like your website navigation. ...and many other un-known and strange reasons. They will never get a chance to see your great offer ever again! You've LOST them forever. Now, Imagine this! Why if those people were to visit a landing page like this one? http://www.imediatools.com/landingpage_eample.html This is called a 'Lead Capture Page'. When you use a 'Lead Capture Page' like this one, you'll capture 10-40% of your visitor's information for future follow-up and then re-direct them to your main website. You'll instantly see your conversion rate and sales go up, because: You will capture valid and qualified leads. You will have enough leads to make sales daily! You will get unlimited opportunities to contact them automatically. You will increase sales and lower your advertising cost. A good place to setup your lead capture page is www.imediatools.com Stop losing qualified prospects, and start converting them into paying customers. Resource Box: Abe Cherian is the owner of Multiple Stream Media (www.multiplestreammktg.com) a leading marketing and advertising company helping thousands of small businesses achieve success using direct selling tools and unique promotional methods.